A little more thought. A lot more play.

Novilo began with a simple idea: a small collection with a little more personality.

We’re drawn to everyday ideas that invite a second look: a soft snail that unrolls into a snuffle strip, or a Christmas tree full of little squeaky Santas. Our opening edit brings together playful finds for pet people and the dogs they adore.

Curiosity, with a little care

We choose each product with care, and explain what’s included, how to play, and who each toy suits. These are toys to introduce and enjoy together. Gentle, supervised play comes first.

A considered collection

Novilo is a curated store, not the manufacturer of every product we offer. We identify branded products clearly and keep the details straightforward. If you’re unsure whether a toy is right for your dog, ask us before choosing.

For product and order questions, get in touch.